Kate Miller Heidke, Facebook

Thursday, 18 June 2009
By Zoe Bruce
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A bit of a rude warning about the harm that can be done by pushing the boundaries of Facebook and Twitter too far. As Kate sings of her personal facebook barriers, we examine the limits brands should also abide by in the online arena. When creating a business pressence on Facebook, companies must ensure that their interaction will be well received by the online community.

Some of the more common Social Networking mistakes, made by businesses include:

Talking the Talk

It is important to make sure you speak to suit your environment. Remember you are not speaking to colleagues, suppliers or executives... You are speaking to real people who are 'hanging out' online. If they have accepted your companies friend request, it is important to respect your consumers within THEIR environment and to employ a more casual and light tone.

A Blank Canvas Craves Attention

Think of your Facebook page as a blank canvas. It's an opportunity to show consumers the personal side to your business. The one with real people at the helm who have real ideas and passion. Your Facebook page provides you with many tools to convey a company culture, this should be embraced by your Facebook administrator.

Nobody Likes a Show Off

Sure, as a business page you should use Facebook to showcase your brand ethos and personality, but blatant boasting won't get you anywhere. I still cringe when I see friends who post photo's of themselves taken by them...arm up, camera angled down and pout....!! Unfortunately their 'blue steel' doesn't quite hit the mark. Use your page to build trust, rapport and relationships with both active and prospective consumers.

Keep it Interesting

Mix it up. Engage with your Facebook friends. Offer them something of interest via varied forms of media. Share videos, post links, send updates, create events, upload photo's, import blog notes.... the list goes on and on. Remember, users like things to be fresh and regular.

Setting off a viral reaction takes time, effort and good ideas. Persevere - the nature of the online is hit and miss however the rewards are well worth it.