Tusk

Levis Paint Campaign

An agency in Brussel's, TBWA, has produced an awesome print ad for Levis paint. The fashion manufacturer has crossed over to interior design, and judging by the ad, they're not doing a bad job.

Welcome to the World

Introducing to the world some brand new offspring.

Darren has been quite popular and busy in the last 9 months fathering 2 new children:

David and Darren; Darrid and Phil and Darren; Pharren...

iPhone 3.0 Feature Guide

  • Thursday, 23 April 2009
  • By Phil Rasmussen
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iPhone 3.0 OS, the next generation operating system for the iPhone, iPod touch, and whatever Apple device comes next. The new iPhone OS 3.0 adds over 100 new features including 'Cut, Copy and Paste, Peer to peer communication with other iPhones over bluetooth or WiFi, Spotlight search, Push Notifications, MMS, and Landscape keyboard support for all native iPhone apps!

Click here to view the comprehensive guide the peeps over at Gizmodo have put together showcasing all the major features screen by screen.

Eels

  • Wednesday, 22 April 2009
  • By Anthony Rees
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New Eels album coming soon. One of my favs and wonder what will be in stall for us. And guess what? I'm going to buy it, yes that right.... BUY it. Can someone remind me when it's released? I'm terrible at updating my calendar.

Pantone Cappuccino

The Museum of Modern Art has introduced a range of pantone espresso cups. Perhaps targeted directly toward design enthusiasts, the mugs feature colours from the pantone colour chart. Mugs can be purchased for around $60, if your into that kind of thing, follow the link to purchase.

Database Marketing: A 24 Point Checklist

  • Tuesday, 21 April 2009
  • By Catheryn York
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Arthur M. Hughes of KnowledgeBase Marketing has offered a list of the 24 database marketing techniques essential for "anyone who works in marketing..." Take a look at the article its an interesting read.

Google on Top

  • Monday, 20 April 2009
  • By Carly Madigan
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During March Australians spent 45 hours on the internet. Out of the 12.2 million Australians who were online, the average user visited 43 sites and viewed 1,421 web pages, with Google topping the monthly traffic rankings on unique audience numbers and average usage. (Neilsen Online)

Google’s dominance was reflected in over 10 million visitors in March. The only social networking company was Facebook (number 7).
 

Oxford Art Factory

Stumbled across this amazing gallery space in Sydney, would love to pay a visit when next down there!

Consisting of a Gallery, Art After Dark Bar and a Live Art Space, the Oxford Art Gallery provides 3 dynamic spaces for art, performance and live acts.

To see the photo gallery of this space, click here.

To view the official website, click here.

Crystalight Launches New Look

  • Monday, 13 April 2009
  • By Carly Madigan
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 Crystalight Website

Tusk have recently launched the Crystalight website which includes a new brand identity. Crystalight is Australia's first and largest crystal wholesalers and is situated at the beautiful Crystal Castle in the Byron Hinterland. Crystalight's extensive range includes natural crystals, crystal jewellery, crystal singing bowls and much more. Featuring a CMS, news, FAQ and image gallery modules, flash and beautiful imagery its worth having a look.

Words of advice for young creatives

  • Thursday, 9 April 2009
  • By Catheryn York
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We have compiled a list of tips that could be useful for student or junior creatives who are compiling portfolios and looking for placements/jobs. We get inundated with requests to see junior resumes and portfolios and unfortunately there aren’t enough spare hours in the day to see everyone. But this way we can direct them easily to a bit of help.

The tips are below.

Creative placements: We do place junior creatives on a short term placement basis; usually a two-four week stint. Each year we usually only do one placement so there’s often a bit of a wait. We do these so that juniors (usually studying) get to experience life in an ad agency. If you’re interested in a creative work placement then please contact Catheryn York by email only - catheryn@tuskagency.com

OUR TIPS....

We have put together a list of things we’ve learned along the way. This is just what we think....

1. Keep it quick! Creatives looking at your book have limited time so make the most of the opportunity and only show your best work instead of everything you have ever done.

2. A good portfolio tends to have between 7-9 ad campaigns and a few other creative ideas.

3. Get to the bottom of a brand. Try to find out what makes them different to everyone else and what’s at the heart of their product and their company.

4. Demonstrate different tones of voice. How does this brand talk to people? What’s their personality?

5. Find different ways of talking to people. You don’t always need to conform to the conventional. Logos don’t have to sit in corners. Photos don’t have to be funny. And long copy is not scary.

6. Do more than just press ads. There are many other interesting ways of exploring an idea. What are the appropriate media for your idea? What medium is right for your audience? What will draw people in and surprise them? (TV, press, radio, online, viral, ambient…)

7. Expand at least one of your ideas into a big campaign and prove it’s not just a one off poster or TV ad.

8. We like to find out about you as well as seeing your portfolio. Show us the short film that you’re making on the side or your greatest holiday experience. We see tons of ads, but sometimes it’s these little funny things that sums up who you are.

9. Listen and take notes too. You’d be surprised how many people don’t!

10. If you like a particular agency, go back to them again with more work. Try to build a relationship. This will help you make more contacts, they may recommend you to their advertising friends and colleagues.
 

Things to do with business cards when you're bored

  • Thursday, 9 April 2009
  • By Anthony Rees
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Here's some really cool things to do with business cards when have some down time. I especially like the speakers. http://boards.core77.com/viewtopic.php?t=18392

OfficePOD

  • Wednesday, 8 April 2009
  • By Catheryn York
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Introducing the new environmentally friendly OfficePOD. Perfect for home office workers! Check out the website to see the OfficePOD setup in the backyard....great views, fresh air, and away from the chaos of the family home.

 

Swiss Skydive Campaign

Developed for a Skydive company this ad in particular is smart thinking.Giant floor stickers were placed in elevators, replicating the view from the perspective of a skydiver.... when leaping into a city skyscape that is!

The guerrilla campaign attracted much attention and a highly reactive response.

 

New Wolfmother song for Free!

  • Friday, 3 April 2009
  • By Catheryn York
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Wolfmother has returned. Get your first taste from the forthcoming new album - a new song called BACK ROUND. You just enter your details to receive a FREE download plus receive regular updates ahead of the new album's release. Great ploy by the boys to get fans on board!

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