That's right.... Subliminal Messages.
McDonalds was apparently caught out placing subliminal messages within a television program that they were a sponsor of.
The Iron Chef was viewed by an American boy while he was watching the show on his home computer. As he was viewing the TV show, he thought he saw a red flash. The boy rewound the show and watched once more. Sure that he saw it again, he rewound and slowed the framing down.
There it was. For just one thirteenth of a frame the screen flashed McDonalds!
The idea behind this subliminal message was the hope that people watching this program would see the food on the show, want food themselves and then subconsciously think of McDonalds. Smart move I say, had they of not been caught out of course.
Click Here to watch it play out for yourself on YouTube.
Imagine sitting down and looking up to see your weight splashed across a bus stop for everyone to see! Terrifying I would think. No more living in denial about the size of your waist line thanks to this guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight up in lights when they take a seat at this Rotterdam bus stop. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level.
Tusk have been privileged to work with Gold Coast Indy since 2004 as their appointed digital agency. This relationship has continued this year with the exciting launch of the new Nitro SuperGP. As the new Gold Coast event takes centre stage in October, Tusk will execute a variety of digital strategies in the lead up to the event to ignite fan excitement.
Click here to view the SuperGP website.
Click here to see more of what we've done for SuperGP.