CMS Updates

New Functionality

In conjunction with the new visual updates we have also updated key pieces of functionality being the HTML Editor and File Manager.

HTML Editor Features

  • Faster loading
  • Now opens within the page
  • New interface
  • Better browser compatibility

File Manager Features

  • Faster loading
  • Thumbnail views for images
  • New interface
  • Expandable folders

We would really appreciate any feedback in regards to the CMS changes, so please use the new feedback from in the CMS and let us know what you think.

Thanks
Dave

Social Prowess Upon Us

 I have seen it in movies before, but I have never really understood the hype that goes with UK's music charts over Christmas. According to dwellers of the region, attaining the number 1 song at this time is an esteemed privilege. So important infact that the UK's version of Australian Idol - 'X Factor' has had their talent secure number 1 position for the last four years running.  The hit TV show airs the finale the week before Christmas and the winner releases an already highly popular cover song, assuring the artist high sales volume and.......... Voila, a number one song just in time for the Chrissy charts. 

Couple Tracy and Jon Morter established the Facebook Group 'RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1' in order to combat the lost lustre of the Christmas charts. Tracy was noted as saying;"We just wanted the festive chart to be exciting again."The group encouraged its members, approximately 1 million, to download the track 'Killing In The Name' between the 13th and 19th of December. An astonishing 502,000 downloads were achieved and secured Rage Against The Machine the number one Christmas chart position and two new records - the first download-only track to make it to number one and the most British downloads in one week!!

Tusk has spent 2009 very excited about the viable prospects of social marketing. To view Rage Against The Machine as a brand, their success through Facebook is undeniable. In terms of brand awareness, loyalty, PR and sales, the band has reached astronomical heights through an amateur, underground social campaign. 

2009 has been a turning point in our minds as to the positive results that can be accessed via a multitude of social mediums. In 2010, we hope that each of our clients will seek to harness the power of Social Networks and implement at least one aspect into their own Integrated Marketing Campaign. 

Watch the video for RATM, 'Killing In The Name' below:

Rolling Stones Creative Brief

I found this the other day and just loved it especially when Mick writes "..and please write back saying how much money you would like."

 

 

Does the creative sell the product?

I love this ad, its beautifully shot, has captivating music and is all round a lovely piece of work. But unfortunately I cant help but think "beautiful work....wrong message!" Does it actually sell Daylesford? 

Tusk and Unit team up again

Having worked with Unit for the last few years and assisting them with successfully taking their sales online, we have teamed up with the guys again, this time to expand further on the online store and incorporate their brand site into one overall global site. As Unit expands rapidly into the US and International markets the new site will support this growth offering worldwide online sales and ability to provide content  specific to various localities.

Check it out - www.unitriders.com

 



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