- Monday, 10 March 2014
- By Tusk
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TUSK was recently approached to develop a brand strategy for an exciting, new to market company, Alkali Fins.
Specialising in hand crafted surfboard fins - Alkali - Shaped by nature. Made by Hand.
Take a small peek below...
TUSK worked closely with the SUNS, branding the event and developing a range of collateral that covered program booklets, tickets, video loop, EDMs along with a dedicated website hub allowing fans to interact with a real-time 'round by round' points tally and awards online as they were announcement throughout the night. A customised 'social wall' collated social channels into one area and facilitated conversation through the events official hashtag.
Congratulations should go not only to the players and coaches but to all the off-field team that we work with so closely on such a great season. We're already underway with projects in preparation for next season and looking forward to an even bigger 2014.
Filmmaker Anthony Cerniello, speeds up the ageing process to show the subtle changes that happen over the course of a lifetime in under 5 minutes. Beautiful, amazing work!
"I attempted to create a person in order to emulate the aging process. The idea was that something is happening but you can't see it but you can feel it, like ageing itself."